As the UK's largest listed specialist residential landlord, we recognise that we have a number of social, environmental and economic impacts on the people and resources we work with. We are aware that in order to be a successful and sustainable business we need to manage these impacts and build relationships of trust and respect with our stakeholders.
Our Corporate Responsibility Policy
Our commitment to corporate responsibility is based on a firm belief that this will help us to maintain commercial advantage, manage the risks associated with our operations, increase our efficiency and enhance our reputation. To this end we seek to align our CR strategy with over-arching business plans and decision-making processes and embed our principles into the way we operate on a daily basis. Corporate Responsibility is very much in line with our corporate characteristics: a long-term, strategic approach to business, close control over our assets and a reputation for integrity and trustworthiness in the marketplace.
The past eighteen months have been extremely challenging for the property sector and despite some current signs of increasing stability, we anticipate that the market will remain fragile in the short term.
These tough operating conditions call for innovation in business strategy and a robust approach to risk management. We must ensure that alongside our primary focus on cash conservation, we continue to achieve strong sales, customer satisfaction, employee wellbeing, positive community relations and good environmental management.
In this context, our CR strategy must add value to the business, reflect stakeholder concerns and help us to adapt so that we are best placed to take advantage of potential opportunities as we come out of the recession.